App brush list navy comeback: hit five times the capital Yupo Apple algorithm

["This adjustment is to increase the activation rate, and frequency, evaluation considerations, the App brush list costs more than five times higher than in the past, but also face the risk of Apple changed the rules."]
Quiet for more than two months the Apple App Store brush list to stage a comeback.
Brush list since May to restore pull single, said to help some enterprises to burst into a free application bang.
However, their business has obviously not used to do. Who declined to name the brush list team leader, told First Financial Daily "reporters, Apple adjustment algorithm, the rise in the cost of brush standings team at least five times, also face the risk of Apple to modify the rules again. "I sell cheap, we prefer to sleep, it will not cut prices.
According to the statistics of CEO Zhang Yi of Ai Media Advisory, after domestic certain size of full-time App brush votes (team) not less than 300, some of the larger annual income in millions of dollars, but only two months past. more than half of the brush standings team has disappeared.
Brush list threshold is pushed up
Last week, the network of the person in charge of a brush-list team of Wang Wei (a pseudonym) signature update, "App free list in China to open brush" in the previous two months, he and his team research side of Apple's new algorithm , while doing brush-winning business.
The total list currently only brush to TOP50, offer 18,000 yuan, but only to ensure that the red list does not guarantee, even up while falling to be considered. "When reporters developers identity of its AC, Wang Wei said.
Three months ago, an App application of the free-Ranking TOP50 in order to be rushed through the brush amount for 3000 yuan.
All the changes due to adjustment of the Apple App Store ranking algorithm. Apple has never disclosed App ranking algorithm, but according to the analysis of the industry, after an App application's ranking weights for calculation of heavy downloads is the largest, thus driving a gray industrial chain - Valet brush list. But in March this year, Apple App Store algorithm has been implemented for four years to adjust downloads weight decreased, the new algorithm is unknown, many App brush list team, including Wang Wei was forced to suspend business.
However, they did not quiet for long. Brush list companies have found the doorway, pull a single resume from May.
Brush list can be described as "quite a mixed bag, real to the enemy." To brush into the TOP50, for example, ranging from several thousand to several million.
Wang Wei told reporters that the current claims are mostly not reliable at very low prices to rushed to the first.
"This adjustment is to increase the activation rate, and frequency, evaluation, and other considerations to the App brush list cost more than five times higher than before, and had to deal with the risks associated with Apple to change the rules." Said Wang Wei, and this is why their team then the ranking TOP50 above.
In order to dispel the concerns of journalists, Wang Wei claimed that he could look at the effect of re-paid, well, a full refund.
However, he refused to disclose the reasons for rising costs and specific method of operation of commercial confidentiality.
Yesterday, the domestic the the App operator site APPYING co-founder Kangyi Wen told reporters that brush list team costs, in part because the former PC brush works. The former of these companies are usually on hand there will be tens of thousands of AppleID employees by replacing the VPN computers log in to multiple accounts repeatedly download the same application, one day you will be able to download, but now Apple may increase "active" consideration, including the number of terminal installed on the iPhone, iPad, Apple, etc., so that, through the brush behavior connected to the computer iTunes download completely out of the market, but also comprehensive user activation rate, evaluation and other standards, the cost of natural increase is high.
Wang Wei also admits that a lot of user ID has been previously used by Apple monitor, and soon can not be used, "these accounts is not the past few cents an ordinary account, and if sold cheaper, we would rather sleep, will not cut prices. "
However, Kang Yiwen at the same time to remind said, currently claimed by brush list into the forefront of the advertising is mostly false information. He understood that most of the developers of this still on the sidelines, the industry is expected to still a month's time to find a more mature brush list.
Frustration and turned to
And brush list agencies and frustration, as well as those who had a living application developers. Chang said that the developer is faced with the common situation is: Unless the product is particularly prominent, otherwise ranked very low, the brush is almost become the best way.
He believes that developers choose to brush and brush votes is just skin deep, deep reason is that too many applications in the App Store, the user selects like a needle in a haystack, an application should reflect the value is not easy. Many mobile developers profit situation is not ideal, and marketing costs are still climbing.
However, there are policies, there are countermeasures. Chang said at least more than half of the App brush votes company, the team stopped the business to switch to other business, used to rely on the application of the brush votes looking for promotion channels, such as limited free channels and mobile advertising alliance.
Yesterday, the domestic mobile advertising platform company Anwo Media CEO Guo Wei told reporters that brush list in February and March this year, most frenzied, media Anwo about 10% of the volume of business affected counterparts from 30% to 40% business are affected. However, Apple adjustment algorithm look at the past two months, through mobile advertising platform to promote the application does have a lot of incremental.
Guo Wei said, when in March of this year, for example, an application in order rushed to a certain amount of users, the cost of brush list and advertising platform to promote the two modes input ratio of about 1:3, but from the ads brand influence, both consumption cost ratio is 5:1.
Brush list companies comeback issue, Guo Wei said not feel much change in the current of their business. He expects this underground industry can only make temporary quick money, but it is difficult to have the future in terms of, and application developers for this purpose to take the risk is also growing.
Not long ago, Apple's official application developers to issue a warning: Once you develop a good application, certainly hope that everyone will know. But when you promote their application, should not use promotional or guarantee that you get top rankings in the App Store services. Even if you did not personally involved in the manipulation of the behavior of the App Store rankings or user reviews and employ such services are still likely to cause you to lose the membership of the Apple developer programs.
Guo Wei claimed that "Apple has been aware of this problem, brush list to find the countermeasures at the same time, Apple is likely through a new algorithm to adjust the rules, the brush list industry will experience continuous response and shuffle, and ultimately may only the next two or even die. "