Jobs success of the human gene

After the death of Steve Jobs, Apple's stock price continued to climb, from about $ 400 above $ 600. Bold analysts even think that will rise to $ 1,000, the market will reach $ 1 trillion. It seems Apple's product innovation is across the Steve Jobs era, once again inspired on Jobs curiosity. A science called Buffett school (Buffetology,), in fact, the research value of investment for many people, the dream to copy Buffett's success. There should also be a learned skill is called Jobs (Jobsology), and the study product innovation, trying to replicate the success of the next Steve Jobs anyway. Said Steve Jobs can not be imitated, Yes, Steve Jobs is only one, but the concepts and methods of its product innovation, but it can be summary and reference to future generations to inspire.
Why Apple can become a global brand, loved by the world of different races, different genders, different ages, different cultural backgrounds of consumers? Of course, Apple products, advanced technology, but technology is not the only reason, not even the decisive factor. Steve Jobs even engineers do not some Americans say, Steve Jobs is "to force young people" (jerk or nerd)?
I think the magic of Apple products, deeply laid body Jobs for colorful brand of the humanities.
Jobs himself is a descendant of the Syrians and the Americans, he build a beard looks like a Middle Eastern; Steve Jobs is the rebellious generation of the sixties and seventies, a representative figure in the technology sector, listening to Bob Dylan's song grew; Jobs in the age of 19 spent more than six months to explore Hinduism and personal enlightenment; later thanks to the Japanese Zen master, affecting his minimalist aesthetic style; Apple founder soon he began to learn and accept the European Bauhaus design style; the first Apple store floor marble inspiration from Florence, Italy, ancient streets; he had never been to the mainland of China, but he deeply believe that supply chain management dependent on China. Patent owned by Steve Jobs from the shell of one machine modeling, the iPhone, until Apple Store glass stairs, basically from the design and experience, rather than technology and inventions. None of the above, the unthinkable can produce apples so global products.
Is easy to see, Steve Jobs, who concentrated global multiculturalism. In the production system is closed, but the absorption of technology, design, the concept of experience, but is extremely open and pluralistic. Confusing, all this seems to be the only individual to complete, because these products are more similar to the creation of a humanistic, inspired by the keen feelings, intuition and insight of a very personal. Technical services at Jobs for the pursuit of product experience - he can dig out the most appropriate technology is not necessarily the most advanced technology, but must be together and grasp of the product of "a priori" organic .
But I want to emphasize here is why many people Evaluation Jobs, would Michelangelo's art masters such as comparable? Indeed, Steve Jobs's passion for design and experience is the driving force behind product innovation, the background is Steve Jobs who's rich cultural factors, a respect for individuality and diversity of the human environment in the burst.
The humanities Why become the life of the innovation? Because we are at the core of a production and technical surplus era of competition and innovation, is to choose what to produce. Eventually the humanities determine the direction of the technology, determine the direction of product innovation. Jobs is not a technical geek, he is more a technical experience, to imagine and enlightenment, which he can stand the innovation on the hardware and software, technology and art, science and technology and humanities, Meeting Point, which Get greater achievements than those of pure technical innovation. The importance of product innovation, the humanities, but also because it provides the ecological environment of innovation. More and more product innovation department within the company is committed to build a culture of innovation.
Tom Kelly, one of the founder of the famous American products and services company, in its "Innovation of the 10 face": If you can only select a role, I would choose the "anthropologist". Two points for innovation is crucial.
Anthropologists to pursue Zen ', respectively, Chi' principle, that they willingly they 'know' everything aside, put aside the traditional, to abandon preconceived ideas in mind at this time, their wisdom is reflected in the can completely open mind to observe, to discover. "
The anthropologist inclusive of all conventional and unconventional human behavior, they do not judge, only observe, they use heart to feel. "The humanities is so important, he even made a" human engineer "the concept.
The other nine faces? They test at home, grafting expert, hurdler, coordinator, director, user experience designer, set designer, caregivers, the story home.
Product Innovation is not just about technology. Those who can not pluralistic, free and open society, respect for individuality, is unlikely to produce world-class product innovation, especially in the field of mass consumption.